Over the years, visitors have been the No. 1 driving force in the St. Petersburg/Clearwater area economy. From 2000 to 2004, visitors to the destination have contributed more than $13 billon to the local market, making tourism St. Petersburg/Clearwater’s No. 1 industry. With more than 82,000 people directly and indirectly employed, tourism also is the No. 1 employer in the area.


The Marketing and Advertising department strives to increase the number of visitors to the area annually through targeted programs and communications to generate demand and differentiate the destination from the competition.


Choosing a place to vacation can be a challenge. Fortunately, when choosing the St. Petersburg/Clearwater area, there are so many rewarding experiences that most guests come back year after year to do it all over again. That is why we say St. Petersburg/Clearwater – Florida’s Beach is where you wanna be! And having America’s No. 1 Beach at Fort De Soto Park affords our guests the natural beauty and relaxing beach atmosphere that they have come to expect from our destination experience.


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The Marketing and Advertising department develops targeted programming and communications to influence visitation to the area...
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